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Dana White continues to defend the UFC’s deal with Bud Light amid backlash.
Last month, it was revealed that the UFC signed a multi-year deal with Anheuser-Busch worth over $100 million to make Bud Light the official beer of the UFC.
During an interview with Tucker Carlson this week, White explained the deal and why “patriots” should be drinking gallons of Bud Light.
“If you consider yourself a patriot, you should be drinking gallons of Bud Light…You should have Bud Light drums stacked in your garage and drinking it right out of the keg. They are way more aligned with you than most of these other beer companies are. That I guarantee you. Take it from somebody who’s in the know, who does business with beer companies.”
During a press conference earlier this year, White touted Anheuser-Busch’s track record of giving back to the military and veterans as a reason why he’s such a big advocate of the company.
“Everything I said about Anheuser-Busch and Bud Light is absolutely true, I am a big military and law enforcement guy. They have this folds of honor where they’ve spent $44 million over the last however many years. Fallen first responders and military people, their families get taken care of with this money, scholarships for their kids, that is right up my alley.”
“Almost $1 billion a year goes to U.S. farmers for their crops and their products. That is right up my alley. That’s exactly who I am.” “65,000 Americans are employed by Anheuser-Busch, and thousands of them are vets, right up my alley.”
“I can go on and tell you why I’m more aligned with Anheuser-Busch than any other beer company.”
@jzosportsmma Dana White reacts to backlash over Bud Light/UFC deal #ufc #budlight #danawhite