IMAGN IMAGES via Reuters Connect
UFC’s Dana White is opening up about the upcoming Paramount-Warner Bros. Discovery merger.
Next week, Paramount will officially merge with Warner Brothers Discovery and become Skydance.
Paramount and Warner Bros. shaped over a century of culture. By combining them, we aren’t rewriting history — we’re equipping these iconic studios with a more powerful engine. Together, we are Skydance: a creative-first home for bold, quality storytelling.
We chose this name for a few important reasons. First and foremost, as we bring Paramount and Warner Bros. together, we wanted to preserve what has made each of these studios iconic. Both have distinct identities, extraordinary legacies and brands that have resonated with audiences for generations. We never wanted a new corporate identity to diminish, alter or overshadow either one. Instead, we wanted a name that would give the combined company an identity of its own while allowing Paramount and Warner Bros. — and all our extraordinary brands — to remain in the spotlight.
We have big goals for Skydance, and we intend to pursue them with passion, imagination and a willingness to take smart risks
After UFC’s latest UFC 332 event in Utah, White spoke about what the upcoming merger means for the UFC, which has a business relationship with Paramount.
“‘This merger is huge for us and everybody else on the platform, like 200 million more homes. If you look at what they’ve done with us in the short amount of time that they’ve been with us, it’s been incredible. The Contender Series pulls massive, massive numbers for them. The Contender Series is bigger it’s ever been this season.”
“We’re excited about a lot of different things with Paramount. They’ve been incredible in the short amount of time I’ve been in business with these guys, 8 or 9 months, and they are the greatest television partners I’ve ever had.”