F1 Superstar Lewis Hamilton Becomes Latest Athlete To Use PORTL’s Hologram Tech And You Can Check It Out In A City Near You

Lewis Hamilton

PORTL, a Los Angeles-based holographics company, has developed an amazing piece of technology that allows people to beam a 3D image of themselves to a 7-foot tall booth in any location around the world.

Several athletes/artists have used PORTL’s hologram technology in unique ways in the past few months. Earlier this year, Diddy, who was in Miami at the time, appeared at his son’s LA birthday party via hologram.

PORTL booths can also display prerecorded holograms. A couple of weeks ago, Marshawn Lynch’s hologram made an appearance at the Global Gaming Expo in Vegas.

F1 superstar Lewis Hamilton is the latest athlete to have his PORTL hologram on display. Luxury Swiss watchmaker IWC debuted a hologram of Hamilton as part of an eight-city tour in the U.S. to promote its Big Pilot brand.

The IWC Big Pilot roadshow featuring Hamilton’s hologram is currently on the backend of their tour and will be in Charleston, Houston, and New York in upcoming weeks for those interested in catching a glimpse of this exciting piece of tech in action.

IWC Big Pilot Road Show upcoming dates
Charleston, SC – October 28th to October 31st, 2021
Houston, TX – November 4th to November 7th, 2021
New York, NY – November 11th to November 14th, 2021

Jorge avatar
Brobible sports editor. Jorge is a Miami native and lifelong Heat fan. He has been covering the NBA, MLB and NFL professionally for almost 10 years, specializing in digital media. Email: jorge@brobible.com