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Golf YouTuber Grant Horvat next to toy plastic golf clubs for kids
The most recent batch of YouTube golf drama has come courtesy of Good Good over what turned out to be an ill-advised ad for a Callaway driver. However, Grant Horvat, one of its former members, has also managed to turn some heads thanks to a very bold pricing strategy for a set of plastic clubs for kids.
There are a number of reasons golf has exploded in popularity in recent years, and it’s impossible to ignore the role that influencers and YouTubers have played while introducing new players to the sport.
Some purists may be less than thrilled with the breed of player that tends to pursue the hobby after being exposed to their content, but I’d argue they’ve done more to Grow The Game than every single golfer who claimed they were trying to do the same when they joined forces with LIV Golf.
One of the biggest figures in that space is Grant Horvat, the former Division II golfer who initially made a name for himself as a member of the Good Good crew before striking out on his own in 2022. He’s racked up nearly 1.8 million subscribers on YouTube, and he’s supplemented his earnings on that platform with a number of sponsorship deals and his own apparel brand.
He’s added a new potential revenue stream after joining forces with Performance Golf to peddle a set of clubs for kids, although it’s very hard not to get sticker shock when you see the price.
Grant Horvat and Performance Golf are selling a plastic set of kids’ golf clubs for $200
As is the case with most sports, you’re going to have a leg up on the competition if you start playing golf from a young age. A number of manufacturers produce smaller versions of metal clubs that won’t break the bank, but many parents will introduce their kids to the game with plastic toy sets that cost even less.
However, that is not the case with the Li’l Legends Starter Set that Horvat recently launched in conjunction with Performance Golf.
It is admittedly a bit more advanced than what most kids pick up before they start kindergarten, as it comes with a plastic driver, iron, and putter, a See & Stand “Magic Mat” to promote proper stance and alignment (which also folds into a bag for the clubs), and some foam balls to whack.
They were also designed by Chris McGinley, a former marketing executive for Titleist with more than three decades in the industry, but for reasons I have trouble fathoming, the Li’l Legends set can be yours for a whopping $199.99.
Grant Horvat charging 200 bucks for kids clubs😂😂😂 pic.twitter.com/1haDoVV5lF
— Dan Glesack (@DanGlesack_) August 26, 2026
To put things in perspective, that’s the same price Costco charges for a set of three Kirkland Signature forged wedges for adults, and you’d have some cash left over if you played a weekend round at Bethpage Black as an out-of-state resident when you consider 18 holes at that iconic course will run you $160.
Golf is an expensive sport, but I feel like you’d be much better off spending that money on lessons.