UPDATE: Harry Kane’s partnership with Skechers was confirmed on Thursday, August 17.
According to Skechers, Kane “will be at the forefront of the performance brand’s first football boots” and will appear in “a multiplatform marketing campaign” as a brand ambassador.
“It’s definitely a time of transition in my career and I’m thrilled to announce my signing with Skechers just as I’m making a big move,” Kane said.
According to various (although still unconfirmed) reports from the soccer world, the 30-year-old English striker recently signed a deal to be sponsored by Skechers, who have yet to attempt to break into the soccer business.
🚨 Harry Kane has reportedly signed a life-time boot deal with Skechers.
These are the whiteout Skechers boots he's been wearing in Bayern training. 👀
— Football Tweet ⚽ (@Football__Tweet) August 16, 2023
A pair of all-white boots being worn by Kane in Bayern training with the date 8/17/23 etched on them has fans believing that an official announcement of a Kane/Skechers partnership could come on Thursday, August 17, which is the day before Bayern Munich is set to officially kick off their 2023-24 Bundesliga campaign against Werder Bremen.
It’s not as though Skechers doesn’t have a history of sponsoring athletes, as the company has previously sponsored the likes of Clayton Kershaw, Sugar Ray Leonard, Jamie Redknapp, Michael Ballack, Tony Romo, Howie Long, Cris Carter, Brooke Henderson, Matt Fitzpatrick, and more.
Given the somewhat dorky persona that Kane has cultivated during his career, the soccer world obviously had tons of jokes about Kane deciding to partner with Skechers, which is a sneaker brand that’s largely associated with shoes made for dads.
Soccer fans are clowning on Harry Kane for being sponsored by Skechers
Kane when he realises he has to wear Skechers boots for the rest of his career pic.twitter.com/t1nMwNyQXm
— Andy Ha (@AndyHa_) August 11, 2023
Don’t care if they’re the best boots ever you deserve to be bullied for wearing Skechers football boots https://t.co/tqH2mWvi6I
— . (@joe1875_) August 16, 2023
Kane wearing Skechers was the last straw for Levy.
— Burko (@BurkosBox) August 10, 2023
SKETCHERS? Making football boots?
Crocs has 24hrs to respond https://t.co/3ENhlbvboG
— Kenwyn Davids (@kenwyntheking) August 16, 2023
After spending the entirety of his senior career with Tottenham Hotspur in London, Kane joined the reigning Bundesliga champions earlier this summer in a $110 million deal. Widely regarded as one of the best strikers of his generation, Kane does not have a team trophy to his name despite being a pro since 2010.
During his 13 years with Tottenham, Kane scored 213 goals in 317 appearances and won three Premier League Golden Boots, which are given to the season’s top scorer, in 2016, 2017, and 2021. Since breaking through to the Spurs’ first team in 2014-15, Kane never scored less than 17 goals during a Premier League campaign.
Heading into the 2023-24 season, Bayern are overwhelming favorites to win the Bundesliga, which they’ve accomplished every season since Jurgen Klopp won the league with Borussia Dortmund in 2012.
In addition to his legacy with Spurs, Kane also serves as the captain of England and led the Three Lions to the final of the 2020 Euros.