- A group of fishing buddies trolling their friend Troy for being an awful fisherman and it’s picked up national attention
- The group of guys from Brainerd, Minnesota paid for a hilarious billboard mocking their friend’s fishing prowess and it included contact info so others could mock him
- Read more Fishing articles right here
I’ve never been to Brainerd, Minnesota but I’m fairly certain I’d like it there based on this ‘Troy Sucks At Fishing’ story getting national attention. A group of fishing buddies from the town decided to take out a hilarious billboard and troll their buddy Troy for his weak fishing prowess and they even included contact info so others could get in on the joke.
Does Troy suck at fishing? The billboard sure wants everyone to believe so. It reads ‘This is Troy. Troy sucks at fishing’ and it has a huge picture of David Yee’s friend Troy. There’s also apparently an email on the billboard that appears to be blurred out in pictures so others are able to hit up Troy and ask him if he sucks at fishing.
Troy Sucks At Fishing But At Least He’s A Good Sport About It
My favorite story of the day: Troy’s fishing buddies bought this billboard near Brainerd. They put an email on it too for people to rip on him. pic.twitter.com/cSs47L2HeI
— Jason DeRusha (@DeRushaJ) February 3, 2022
The full message on the billboard read “This is Troy. He sucks at fishing. Talk smack to him at Troysucks2@gmail.com” (because troysucks and troysucks1 were taken) and according to the Washington Examiner this billboard was up for five glorious days.
Troy’s friends won the battle but not the war…
David Vee said troy was beaming with joy when they showed him the billboard. And after it went up with the email, Troy actually started getting tips from random people on how to catch more fish. So his friends inadvertently made him a better fisherman in the process.
In retaliation, Troy paid Happy Gilmore actor Christopher McDonald (Shooter McGavin) to film a Cameo-like video making fun of the friends. Shooter smack talked the friends with “Hey Dave, Tom, Chappie, Clint, this is Shooter McGavin here. You guys really think you’re going to beat Troy on your ice fishing trip this year?”
Troy’s friend David Vee later let the beans spill when speaking with local media and it turns out that maybe Troy doesn’t suck at fishing after all. Vee said “He’s a fine fisherman. I won’t tell him that to his face, but he’s a fine fisherman and he knows how to catch a fish and all that stuff, but just if there’s bad luck on the boat or in the fish house, Troy’s got it.”
How much do billboards cost?
The cost (and value) of billboards varies. Research has shown that over 70% of car passengers look at/read billboards on the road so there is quite a bit of exposure to be had. But the effectiveness of billboard messaging is pretty subjective. I couldn’t tell you the last time I took notice of anything on a billboard other than fast food locations on I-75.
The price range of billboards is pretty wild. It can cost anywhere from $750 to $14,000 per month for a traditional billboard and $1,200 to $15,000 per month for digital billboards.
The aforementioned article in the Washington Examiner states that Troy’s friends paid $300 to put the ad up for five glorious days.
Ugly Stick even tried to track Troy down to hook him up with free fishing gear so they could help put an end to this Troy Sucks At Fishing debacle.