Getty Image / Christian Petersen
On Monday, Logan Paul teased that he was in the process of signing a deal with the UFC. Now, we finally know what that was all about.
No, Paul will not be joining the UFC’s roster as a fighter. Instead, he’s joining a partnership with the organization through a promotional deal.
According to Ariel Helwani, Prime Hydration, a company partly owned by Logan Paul, is the new official sports drink of the UFC. It is replacing Body Armor and will have some extra perks on top of it.
Prime is the new official global sports drink of the UFC, per a release.
— Ariel Helwani (@arielhelwani) January 31, 2023
From the sounds of it, the red and blue corners in the octagon could be going by a new name thanks to this deal. Prime will be everywhere within the organization, which means Logan Paul is likely making a massive payday.
Ariel what is your opinion on the traditional Red and Blue corners getting renamed due to this deal? Seems silly pic.twitter.com/laFn33Zo5k
— Sweet & Spicy Bacon Burger Baby (@ColeD_Brantley) January 31, 2023
Additionally, Prime and the UFC will be working together to develop a “charitable youth program that will be administered in under-resourced communities,” per Helwani.
Prime is replacing BodyArmor as the official sports drink of the UFC. They announced that deal before the MSG show in 2017, if you recall.
Monster is still the official energy drink. It will also be the presenting sponsor for every PPV weigh-in.
And this: pic.twitter.com/qoBE4as8HF
— Ariel Helwani (@arielhelwani) January 31, 2023
It’s unknown exactly how much money Prime and Logan Paul are making off of this contract. However, considering it is the new official sports drink of the organization, Paul is likely receiving a hefty paycheck.