For Some Reason, McDonald’s Made a Fantastic World Cup Ad

Never underestimate a brand’s ability to capitalize on world events that aren’t even tangentially related to its product.

Thus, we have a McDonald’s commercial with upbeat, jazzy tunes and soccer trick shots the company insists aren’t CGI. It’s timed, obviously, to coincided with this soccer tournament going on in Brazil.

I’m not sure what it’s selling, but it’s a lovely ad to watch.