Getty Image
NBA star Jonathan Isaac is not a fan of Nike and has started a business to compete with the sneaker giant.
Back in 2020, Isaac famously decided to be one of the few players who pushed back against the NBA’s BLM efforts.
Via Fox And Friends
“I didn’t want to align myself with the Black Lives Matter movement and organization. And I felt that a true answer to all the problems that we see, not just racism, was the gospel of Jesus Christ. So, I decided to stand up and share it,”
Isaac said he was tired of promoting and buying products from “woke” companies like Nike and decided to start his own clothing line UNITUS that features values that he’s proud to share with the world.
“When we do give our money to companies that don’t support our values, we’re cosigning their message,” he said. “So, what I wanted to do was give Americans, freedom-loving Americans, faith-loving Americans the option to buy with their values.”
Isaac’s clothing line will feature shirts, hoodies, and his own signature sneaker the “Air Judah.”
hhttps://twitter.com/JJudahIsaac/status/1684333379838267393
Jonathan Isaac’s signature shoe 👀
(h/t @LeagueAlerts ) pic.twitter.com/eCAPzwu6dK
— NBACentral (@TheDunkCentral) August 1, 2023