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The start of the 2021 NFL season is just over 100 days away and the matchups are finally locked in for the year. Wednesday marked the official schedule release night, which has become quite the spectacle in recent years, and social media teams did it big. Ranging from a Post Malone appearance to cartoon animations to Florida Man, each organization took their own twist on the evening and the results were awesome.
One of the biggest fan favorites of the evening came out of Baltimore. The Ravens decided to go the Cameo route and brought in Kevin from The Office, Shooter McGavin and LaVar Ball, among others. It was the most random assortment of individuals and it really couldn’t be better.
The Ravens used Cameo appearances to release their 2021 schedule. It rules 👏https://t.co/fqgN2MEDfD
— BroBible (@BroBible) May 13, 2021
Sticking with the celebrity appearance theme, the Cowboys called upon Post Malone to make ’em say WOW. Jerry Jones getting dripped out and making it rain is quite the surprise.
https://twitter.com/dallascowboys/status/1392631044680081409?ref_src=twsrc%5Etfw
The Broncos chose to play into the ongoing social media debate about paying interns. However, their intern might be a little bit more recognizable than most.
GiVe ThE sOcIaL mEdIa InTeRn A rAiSe.
Our 2021 schedule brought to you by Peyton, the greatest summer intern of all time: pic.twitter.com/3G5KqTsTCa
— Denver Broncos (@Broncos) May 12, 2021
The defending Super Bowl champions also kept things in-house and let Gronk be Gronk.
Their NFC South rivals decided to release a movie trailer.
https://twitter.com/Saints/status/1392628231329693699?s=20
Staying within the media sphere, the Giants created a video game.
Drop into our 2021 schedule pic.twitter.com/95dUJUHIpj
— New York Giants (@Giants) May 12, 2021
A little bit less high-tech, the Chargers went old-school and made a Powerpoint. Yes, you read that right.
should we REALLY make our schedule release video a powerpoint?
yes yes yesyes
yesyes yes yes yes
yes yes yes yes yes
yes yesyes yes yes
yes yesye yes yes
yes yes yesyes pic.twitter.com/ePBMGFNJz1— Los Angeles Chargers (@chargers) May 12, 2021
Perhaps the most cinematic of the bunch, the Bills got really creative.
Search. And. Destroy.
📺: NFLN | @EllicottDev pic.twitter.com/Lz3MCZ9aUm
— Buffalo Bills (@BuffaloBills) May 13, 2021
Other highlights included Houston’s fried rice artist, Atlanta’s animated short and Duval embracing Florida Man.
The Houston Texans 2021 Schedule Release is being served 🍚
Experience gameday together » https://t.co/aKFLCi7IZ9 #WeAreTexans | @FriedRiceArt pic.twitter.com/Gd9mOuloIB
— Houston Texans (@HoustonTexans) May 12, 2021
On a journey to find dubs.
Our 2021 schedule is here – https://t.co/UGNpFdNYvM pic.twitter.com/pgZGGyD5wk
— Atlanta Falcons (@AtlantaFalcons) May 12, 2021
BREAKING: Florida Man Obsesses Over Jaguars' Feeding Schedule@Dream_Finders | Tickets: https://t.co/RqHTUDL0iF#DUUUVAL pic.twitter.com/VABUVl6ivI
— Jacksonville Jaguars (@Jaguars) May 13, 2021
It’s worth checking out the rest of the NFL schedule release videos, as they’re all super unique in their own ways. Football is coming!!!
Are you tired of waiting for football season?
We’ve got just what you need!Presenting: The 2021 Patriots Schedule pic.twitter.com/J4ftT1Ndhw
— New England Patriots (@Patriots) May 12, 2021
Back to gameday.
Back to traditions.
Back to New York Jets football.The 2021 schedule is here. It's time to get back to being together. pic.twitter.com/ANHCjm1Jkl
— New York Jets (@nyjets) May 12, 2021
Stand up Miami, this is OUR season 😎
📺 #NFLScheduleRelease tonight at 8pm ET on NFLN pic.twitter.com/OgWlcql3PH
— Miami Dolphins (@MiamiDolphins) May 12, 2021
How our 2021 schedule is built 💪@UPMC | 📺: #NFLScheduleRelease on @NFLNetwork pic.twitter.com/amc1bILHjL
— Pittsburgh Steelers (@steelers) May 12, 2021
IT'S HERE! 💥 The Legends Pack – 2021 Schedule Edition
NO FEES on single game tickets: https://t.co/6cOJ2vIIDz pic.twitter.com/dPKZen2Cay
— Cincinnati Bengals (@Bengals) May 12, 2021
It’s become custom for NFL teams to go all-out for their schedule release video.
So we called these two. pic.twitter.com/1Pc64ZXCbS
— Indianapolis Colts (@Colts) May 13, 2021
We look forward to the challenge of the 2021 season. pic.twitter.com/pR3SAQEeU2
— Kansas City Chiefs (@Chiefs) May 13, 2021
Our 2021 schedule is truly a work of art, presented by @Hyundai.
📺: NFL Network | 8 PM ET pic.twitter.com/dMjPJ7YNdr
— Philadelphia Eagles (@Eagles) May 12, 2021
Unlock our 2⃣0⃣2⃣1⃣ schedule
🎟» https://t.co/9gxyUbo6S8 pic.twitter.com/V3sEmUov5R
— Washington Commanders (@Commanders) May 12, 2021
https://twitter.com/packers/status/1392626948933832707?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1392626948933832707%7Ctwgr%5E%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.si.com%2Fnfl%2F2021%2F05%2F13%2Fnfl-2021-schedule-release-videos
Ready to shake things up.@Benjamin_Moore | #DaBears pic.twitter.com/hop4mHRAsv
— Chicago Bears (@ChicagoBears) May 12, 2021
💻 Now loading: Detroit #Lions 2021 NFL regular season schedule pic.twitter.com/a8Z65Lx4Cp
— Detroit Lions (@Lions) May 13, 2021
See you this fall 😊 pic.twitter.com/BwRpsEERCU
— Minnesota Vikings (@Vikings) May 12, 2021
2021 Schedule release… pic.twitter.com/ylbaH3E0fm
— Carolina Panthers (@Panthers) May 12, 2021
The Road to the #RamsHouse.
Hop in, we're going through the 2021 schedule. pic.twitter.com/D3ay0Z7jLF
— Los Angeles Rams (@RamsNFL) May 12, 2021
This year, we circle every game.
The 2021 NFL Schedule has arrived.📺 #NFLScheduleRelease: May 12 at 5pm on NFLN
🎟 https://t.co/Qp0j1OjmCS pic.twitter.com/A885TfazFG— Arizona Cardinals (@AZCardinals) May 12, 2021