Ian Trombetta, Senior Vice President of Influence Marketing for the NFL (yes, that’s a real title), said about the idea.
“We worked with Twitter to really maximize those opportunities to find new ways to engage with our fans,” Trombetta told AdAge. “Confetti tweets, that’s going to be something that’s really special [that will] captivate followers on Twitter by bringing to life this analog moment and this emotional moment.”
T.J. Adeshola, head of U.S. sports at Twitter, said about the idea, “We’re truly going to be integrated, not only in the Super Bowl, but in the celebration.”
Trombetta added that for those wondering why on Earth anyone would care about having their tweet appear on a piece of confetti, “People grab that confetti and take it home as memorabilia. And they even sell it online.”
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“Send a message to your team using #NFLTwitter, and you might have YOUR Tweet featured on Confetti in the #SBLIV Celebration,” the NFL tweeted.
Not sure why they capitalized confetti, but they do seem pretty excited about this idea, so maybe that’s why.
You know who is not very excited about this idea to print fan’s tweets on the Super Bowl LIV confetti? The fans.
Dumbest idea I ever heard.— White Whale Knockout Ned (@YFan914) January 29, 2020
And appropriately they will finally end up in the trash, where most of them belong anyway... 🚮— Ohio_Harris (@Ohio_Harris) January 29, 2020
Always wondered how you could make confetti a more wasteful way to celebrate.— james (@JamesmHoag) January 29, 2020
So basically Epstein didn't kill himself confetti?— Kurt Strack (@Krazyfool4) January 29, 2020
Eh, I am sure everyone will tweet appropriately knowing the NFL has made this possible using the hashtag #NFLTwitter and it will all go very smoothly.
the pharmaceutical company is more dangerous than Pablo Escobar #NFLTwitter— Chris Santiago (@chris_santi8) January 29, 2020
#NFLTWITTER Deflategate was made up by a terrible commisioner— Scott Berger (@SBergerBOSTON) January 29, 2020
Fun! Junior Seau shot himself in the chest so science could study his CTE. #NFLTwitter— Bob Loblaw (@mrgregshields) January 29, 2020
Help! I'm trapped in the locker room and Goodell won't let me out until I swear allegiance to the patriots #NFLTwitter— Matt : SOLDIER 1st Class (@nightandday1485) January 30, 2020
Off to a great start.