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Theo Von has a new sponsor after the Peloton controversy.
During an interview with UFC CEO Dana White last week, Von revealed that Peloton has asked him to take down his interview with Robert Kennedy Jr. or Peloton would pull their sponsorship deal with him.
White reacted by vowing to remove all Pelotons from the UFC HQ.
“Peloton, what do they sell stationary bikes? Peloton sells stationary bikes and they have a problem with Robert F’in Kennedy. F you Peloton, who the F are they? Are you kidding me?
“Do we have Pelotons in the gym? We’re getting rid of them. We’re getting rid of the Pelotons. Pelotons are out of the gym.”
A week after Von’s revelation, Peloton competitor Echelon will now sponsor Von in a deal brokered by White.
“Echelon called me up, they replaced the bikes (at UFC HQ), and they’re going to do a deal with Theo Von, and he can have Robert Kennedy Jr. or anybody F’ing else on his podcast because this is America and you can do whatever the F you want to do when you own your F’ing show”