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UFC CEO Dana White isn’t a big fan of corporate sponsors trying to control what people do or say.
On Tuesday, White appeared on Theo Von’s podcast, filmed at the UFC HQ, to discuss business, sponsorships, and other stuff.
During one of the discussions, Von said that a recent sponsor had pulled out of a deal due to his interview with Robert Kennedy Jr, which led to White telling a story about how he told a sponsor to F themselves for telling him not to post about Trump on his personal account.
“I posted a video for Trump on my personal social media and one of our big sponsors called us and told us to take that down…you know what I said, go F yourself, you vote for whoever you want to vote for and I’ll vote for whoever I want to vote for. That’s how this all works, I don’t even care who you vote for, that’s none of my f’ing business, but F you, don’t ever call me and tell me who to vote for.”
Von revealed that Peloton was the sponsor who pulled their ads due to the RFK Jr. interview, and White immediately ordered his staff to remove all Peloton bikes from the UFC HQ gym.
“Peloton, what do they sell stationary bikes? Peloton, sells stationary bikes and they have a problem with Robert F’in Kennedy, F you Peloton, who the F are they? Are you F’ing kidding me?
“Do we have Pelotons in the gym? We’re getting rid of them. We’re getting rid of the Pelotons. Pelotons are out of the gym.”
Two weeks ago, White fired back at people who said that Bud Light was forcing him to read a script after their sponsorship deal.
“I saw some f—ing a–hole today saying it sounds like they wrote a script on what to say. Nobody writes me a script. Nobody tells me what to say, ever…If you look at every quote that I put out, every quote is me. Everything that’s posted on social media is me, and everything that comes out of this mouth is me. Nobody tells me what to say, nobody tells what to do, ever.’
“Everything I said about Anheuser-Busch and Bud Light is absolutely true, I am a big military and law enforcement guy. They have this folds of honor where they’ve spent $44 million over the last however many years. Fallen first responders and military people, their families get taken care of with this money, scholarships for their kids, that is right up my alley.”
@jzosportsmma Dana White reacts to backlash over Bud Light/UFC deal #ufc #budlight #danawhite