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Two weeks ago college basketball superstar Zion Williamson was forced to leave the UNC-Duke game after suffering a bizarre injury when his Nike sneakers exploded and split apart on Duke’s first possession of the game. .
https://twitter.com/gifdsports/status/1098404816697638912
Zion’s shoe blow out. pic.twitter.com/ObqmE5Zvr8
— Steve Noah (@Steve_OS) February 21, 2019
Immediately after Zion’s injury Puma hoops decided to take a shot at Nike but eventually deleted their tweet after some backlash from fans.
Puma Hoops have done so many things right with their social strategy, but this was a horrible move (tweet has already been deleted). #UNCvsDuke
[Re: Zion Williamson getting injured] pic.twitter.com/8c29jcNB9n
— Daniel Kobin (@danielkobin) February 21, 2019
While Puma decided to back off Nike, Skechers is capitalizing on the opportunity to mock their sneaker rivals with this ad that will run on Instagram and in the NY Times on Sunday.
Skechers Instagram ad takes shot at Nike & Zion Incident. pic.twitter.com/huDcC9u21s
— Darren Rovell (@darrenrovell) March 1, 2019
Skechers is running ads on Instagram and in The New York Times tomorrow calling out Nike for Zion Williamson’s ripped shoes. 👀 pic.twitter.com/WdDuyoc5OE
— B/R Kicks (@brkicks) March 2, 2019
Ok Skechers knocked this ad out of the Park pic.twitter.com/bgMHxqr2wN
— Matt Jones (@KySportsRadio) March 2, 2019
That’s pretty good.