
Kirby Lee-Imagn Images
The colors in the Super Bowl logo have been at the center of a conspiracy that many NFL fans have latched onto in recent years. It may not have any real merit, but that hasn’t stopped bettors at one sportsbook from making a hypothetical matchup the most popular wager since the one for Super Bowl LXI was unveiled.
The NFL is far from the only league that’s been accused of rigging games in pursuit of optimal postseason matchups between teams with the most potential to maximize television ratings. There’s no concrete evidence that’s actually the case, but that hasn’t stopped fans from latching onto theories about the supposed “script” that dictates how the season unfolds.
I don’t think there are many people who genuinely believe Roger Goodell is secretly pulling the strings behind the scenes over the course of the season, just like I doubt there are fans who actually think the league isn’t able to resist the urge to drop some clues while orchestrating its master plan.
That includes a conspiracy theory surrounding the logo for the Super Bowl, which has seemingly led to one potential matchup for next season getting some traction on the betting front.
A conspiracy theory linked to the Super Bowl LXI logo has led to bettors backing a Jaguars-Bears showdown
There are only so many colors NFL franchises can pick from when it comes to their primary hues, and the same can be said for the graphic designers who are tasked with whipping up a Super Bowl logo each year.
As a result, there are inevitably going to be plenty of scenarios where the colors associated with the teams that earn the right to play in The Big Game overlap with the ones in the logo for it. However, there’s been a trend in recent years that’s garnered a fair amount of attention.
Super Bowl LVI marked the first time the NFL started incorporating multiple colors into the logo after a decade of bland designs where the silver of the Lombardi Trophy was the main tone.
It featured a motif that paid tribute to a Los Angeles sunset that was primarily orange and red, although some fans argued there was also some yellow while justifying the claim that it foretold a matchup between the Rams (who wear blue and yellow) and the Bengals (orange and black).
Super Bowl LVI was a desert-inspired logo featuring green (specifically teal), purple, and red, and the theory started to gain steam when the Eagles and the Chiefs faced off for a title. It lost some momentum after the 49ers, not the Ravens, faced off against Kansas City to make Super Bowl LVIII (a logo that was dominated by purple along with some red), but red and green were both present the following year when we were treated to a rematch between Philly and the Chiefs.
It seemed like the NFL was messing with people with the logo for Super Bowl LX, which featured literally every color of the rainbow aside from orange. As a result, you could argue that the presence of green and blue predicted the Seahawks playing the Patriots.
The NFL didn’t waste any time revealing the logo for Super Bowl LXI after Seattle beat New England, and green and orange were front and center in the wave-centered design.
The official Super Bowl LXI Logo has arrived 🤩 pic.twitter.com/cVn9ILCwYt
— NFL (@NFL) February 9, 2026
There are a number of teams that fit the criteria for the logo conspiracy theory (the Dolphins are the first one to spring to mind).
According to DraftKings, it appears fans are using the logo as inspiration for a bet involving the Bears playing the Jaguars at SoFi Stadium next February when you consider it’s currently the most popular Super Bowl matchup wager at that particular sportsbook.
Per @DKInsights_, Jaguars vs. Bears is the most-bet exact matchup for Super Bowl LXI 😅 pic.twitter.com/xj4Uv9MJiV
— DraftKings Sportsbook (@DKSportsbook) February 11, 2026
It’s not a terrible call, as the Bears are trending in the right direction after snapping a six-year playoff drought during Ben Johnson’s first year at the helm, and the Jaguars looked impressive before falling to the Bills in the first round.