Novig/Sydney Sweeney on Instagram
Sydney Sweeney has proven she's not shy to strip down to sell product
Sydney Sweeney’s new explicit ad is now being featured at Times Square in NYC.
Earlier this week, Sweeney nearly broke the Internet when she appeared in her birthday suit for an ad for the sports betting prediction market Novig.
Confirmed: Sydney Sweeney knows ball. pic.twitter.com/EXQ4PzVZsi
— Novig (@Novig) September 9, 2026
The ad reportedly got Sweney an ownership stake in the company.
“Sydney is great at captivating audiences and being the center of attention,” Fortinsky told FOS in an interview Wednesday afternoon after the ad dropped. “In some sense, it forces us into the national discourse.”
Fortinsky claimed it was Sweeney who approached Novig and was “interested in some kind of equity partnership.” She’s now an equity holder in the company, although he wouldn’t reveal her ownership stake or how much the company paid her to appear in the ad.
“We’re very excited to have her on the cap table,” he said.
The ad has been such a big hit that it’s now being featured on a giant billboard in Times Square.
Sydney Sweeney naked on a Times Square Billboard in New York City pic.twitter.com/6Qm1fwAwJO
— danielxcha (@danielxchaa) September 11, 2026