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Tom Brady, already worth tens of millions of dollars, is going to worth a whole lot more after an auction for his personal watch collection and other memorabilia is complete.
The auction, being conducted by Sotheby’s with the title “The GOAT Collection: Watches & Treasures from Tom Brady,” is expected to fetch $11 million when all is said and done.
“I’ve been so fortunate to have such an amazing journey in my career, and these watches and collectibles really capture those unforgettable moments and all the hard work behind them,” Tom Brady said in a statement. “I’m excited to give fans and collectors a chance to own and cherish these special pieces from my journey just like I have.”
The watches Brady is putting up for sale in the auction range in value from $12,000 to $800,000.
The collection being put up for auction includes a Audemars Piguet Royal Oak Flying Tourbillon – created for the Netflix special Greatest Roast of All Time: The Roast of Tom Brady, a Richard Mille 35-03 “Baby Nadal” – created in collaboration with tennis legend Rafael Nadal, and a recently discontinued rose gold Patek Philippe Nautilus 5980R.
Other watches being sold by Tom Brady include the IWC Pilot’s Watch Top Gun Edition “SFTI” worn by Brady during the Buccaneers’ Super Bowl parade in 2021.
Several Brady-worn items, including the NFL Combine shirt he wore during his infamously slow 40-yard dash, his final game-worn jersey at the University of Michigan from the 2000 FedEx Orange Bowl, and a game-used helmet from his stint with the Buccaneers, will also be on the auction block. Each of those three items is expected to sell for between $100,000 and $500,000.
From Tom Brady’s game-worn jerseys at the University of Michigan to treasured Super Bowl mementos, a trove of cherished items and watches from the collection of the most decorated player in NFL history is coming to #SothebysNewYork in December. https://t.co/zsqIV5z5zC pic.twitter.com/pxsVXwPN8n
— Sotheby's (@Sothebys) October 1, 2024
“The collection is truly unparalleled; the stories they tell, the authenticity they embody, and their historical significance elevate them beyond mere collectibles — these items are genuine pieces of sports history,” said Brahm Wachter, Sotheby’s head of modern collectibles.
The auction, which will feature 47 items in total, begins on Dec. 10 at Sotheby’s in New York.