UFC Announces Venum To Replace Reebok As Exclusive Apparel Partner


The UFC is making some big moves in regards to their apparel business.

On Friday, the organization announced they have decided to go with Venum as its exclusive global outfitting and apparel partner when the Reebok deal officially expires early next year.

The UFC will debut the new Venum fight kits in April 2021 which according to the company will also lead to more money for their fighters as they’re adjusting the pay scale tied to its Promotional Guidelines program.

UFC’s outfitting policy is administered through its Promotional Guidelines Compliance program. UFC will adjust the pay scale tied to its Promotional Guidelines Compliance program, which will result in across the board increases for all athletes effective April 2021.

UFC’s existing outfitting and apparel partnership with Reebok, the global fitness brand, expires in March 2021. Reebok will continue to serve as the official footwear provider of UFC through the end of next calendar year.

It will be interesting to see how much of a pay bump fighters will get with the new deal considering the previous Reebok deal was widely panned.

Early reactions from fans on the move seem to be fairly positive.