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The United States Olympic Committee is officially taking Logan Paul and KSI to court over a promotion for their Prime sports drink that they claim improperly uses trademarked terms.
The promotion, which features a partnership with USA basketball star Kevin Durant, uses the terms “Olympic” and “Team USA” to promote the drink.
But the USOC claims that Coca-Cola has the exclusive right to use Olympic trademarks.
Logan Paul And Prime Heading To Court After Alleged Olympic Trademark Violations
The USOC filed a lawsuit in U.S. District Court for the District of Colorado, where the committee is based, on Friday accusing Prime Hydration of “willful” and “blatant” trademark infringement.
The lawsuit seeks all of the profits that Prime derived from products that infringed on Olympic trademarks as well as “millions of dollars” in damages to be determined at trial.
The suit states that Coca-Cola made a “significant monetary contribution” for the exclusive right to use Olympic trademarks, which helps to fund the U.S. Olympic team. The USOC claims that the deal is threatened if other companies use those trademarks without permission.
But the courtroom is not a new setting for Paul, his business partner, and Prime.
Just last year, Senate Majority Leader Chuck Schumer asked the FDA to investigate the product for being too high in caffeine.
“One of the summer’s hottest status symbols for kids is not an outfit, or a toy—it’s a beverage,” Schumer said. “But buyer and parents beware because it’s a serious health concern for the kids it so feverishly targets.”
Schumer claimed that Prime Energy has “so much caffeine in it that it puts Red Bull to shame.”
Prime’s sports drink, Prime Hydration, contains no caffeine at all. But Schumer stated that there was little noticeable difference in the online marketing of the two drinks. He warned that parents could easily mistake the two products.