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Tiger Woods Might Have Been Forced Into ‘Sun Day Red’ Instead Of ‘Sunday Red’ Because Of A Trademark Issue

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Tiger Woods Sun Day Red

Getty Image / Kevork Djansezian


Tiger Woods announced ‘Sun Day Red’ to the world this week, his new apparel brand in partnership with TaylorMade. The golf world was quick to question why Tiger’s new brand went with ‘Sun Day Red’ and not ‘Sunday Red.’

Of course, everyone who knows anything about Tiger Woods knows the name is because Eldrick Woods wears the colors Red and Black on Sundays. Many also know he wears that color because his mother believed it to be his ‘power’ color. But why ‘Sun Day Red.’

The current website doesn’t mention anything about why it’s ‘Sun Day Red’ instead of ‘Sunday Red’ but a quick search of the United States Patent and Trademark Office might shed some light on the name. That’s because the trademark for ‘Sunday Red’ in golf apparel (hats, shoes, etc) has been registered since September 1, 2009.

Interestingly, there has been a lot of movement on the Sunday Red™ front since last August with regards to change of ownership and attorney. The USPTO displays limited information so it’s unclear exactly what that means but the current Sunday Red trademark is registered to North Carolina.

The current owner is EC TRADE CO., LLC. TaylorMade Golf, meanwhile, has applied for the trademark that’s currently held by that company:

It’s not explicitly clear what is going on behind the scenes. But it does appear quasi-likely that Gen. 1 merch with ‘Sun Day Red’ might be collector’s items in the future if they secure the ‘Sunday Red’ trademark.