adidas Is Revolutionizing Sneakers (…Again!) With AlphaEDGE 4D LTD, A 4D-Crafted Sneaker With Futurecraft Soles
The sneaker game is wild: One company invents a next-gen sneaker that sells like hot cakes, then all the other players scramble to innovate something remarkably similar. It’s a constant game of footwear cat-and-mouse where the only winner is the biggest innovator.
Occasionally, something remarkably revolutionary hits the market. For decades, adidas has led the charge of footwear innovation: The first brand to offer 360-degree breathability on a sneaker with Climacool technology, the first brand to offer SprintWeb, some of the lightest material for footwear at the time, and the first brand to offer Bounce — a cushioning breakthrough that eventually let to Bounce and UltraBOOST soles.
The next feather-in-the-cap for adidas is adidas Futurecraft 4D. Created by adidas and tech company CARBON, Futurecraft 4D is a brand-new sole made with 4-D Printing using a Digital Light Synthesis process. The result is a shoe that looks and performs like something out of the Bladerunner universe in the best possible way, offering “comfort and support precisely for running.”
Also: It’s a truly spectacular-looking sneaker.