A couple of weeks back Jordan Brand unveiled a new low version of Russell Westbrook’s signature Why Not Zer0.1 in all black that was about as sharp-looking a sneaker as they come.
Today they released the polar opposite version of the new low Why Not Zer0.1, at least in color, with a new UCLA-themed colorway in Bright White, Blue Hero and Amarillo in honor of Brodie’s days as a Bruin.
This is the 15th (by my count) different color scheme/style that Jordan Brand has released for Westbrook’s signature shoe since just February of this year. They’ve now created, including these two new low silhouettes, special editions for the Quai 54 charity basketball game, Westbrook’s love of fashion, Westbrook’s triple-double season, Westbrook’s late friend and teammate Khelcey Barrs, a special “Orange Pulse Cotton Shot” colorway in remembrance of Westbrook’s practice sessions with his dad, colorways for North Carolina, Michigan and Georgetown, and even a classy version honoring Westbrook’s brother Raynard getting his Masters degree.
As was the case with the triple black low, this UCLA-themed Why Not Zer0.1 is essentially the same as the high-top version with the same forefoot shroud, interior laces with a front toggle, molded foam bucket heel design, minus the ankle strap.
Also like the triple black low, this new Why Not Zer0.1 has a rather friendly price tag.
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