I can’t explain why I’m so fascinated by how much so-called ‘Instagram Celebrities get paid for sponsored posts. Maybe it’s because I’ve met many of these people over the years and saw just how aware these d-list celebs are that they’re building a house of cards that’s sure to topple at any moment, or perhaps I’m just astonished that someone can make over 3x the national income average for one fucking YouTube post that’s only going to get watched by a bunch of tweens who can’t afford to purchase the products anyways.
It seems I am not alone in my interest of how much celebs are getting paid to shill products on social media because the New York Times just published an article detailing how much celebrities are getting paid, on average, for Instagram, YouTube, Snapchat, and Twitter. This comes after the Kardashians found themselves up shit creek for pushing products on social media without disclosing those products as paid advertisements, a very big no-no in the eyes of the Federal Trade Commission (FTC).
Here’s what the NYT found out about celebs getting paid for these social media posts:
Captiv8, a company that connects brands to influencers, says someone with three million to seven million followers can charge, on average, $187,500 for a post on YouTube, $75,000 for a post on Instagram or Snapchat and $30,000 for a post on Twitter. For influencers with 50,000 to 500,000 followers, the average is $2,500 for YouTube, $1,000 for Instagram or Snapchat and $400 for Twitter.
Shaun McBride, a 29-year-old who is known as Shonduras on social media, has worked with companies like Google and Red Bull on campaigns on Snapchat, where he said he had about 700,000 followers. His posts feature him doing activities like skateboarding and launching homemade rockets, as well as photos of his infant daughter and cereal.
For top Snapchat users, brands will start rates “at around $10,000” for a story, he said, referring to a collection of images and videos that disappear after 24 hours. He said he did at least five of those a month.
Here’s an example of these ads that blogs like Gizmodo are using to show how this all works, and while we don’t have a clue how much Kim Kardashian‘s getting paid for this I think it’s safe to assume she’s getting paid a FUCK TON more than the $75,000 AVERAGE given that she’s got over 81 million followers on Instagram:
https://www.instagram.com/p/BJbEC96h3a5/
https://www.instagram.com/p/BG40uSHuS6A/
Can you imagine getting paid hundreds of thousands of dollars to post a video about hair vitamins? A video that only took probably 30 minutes to produce? Mind = BLOWN. I still remember mowing lawns in my neighborhood for $5 when I was growing up and thinking I was hood rich when I’d make like $40 in a weekend….
…To see the full write-up on how much celebs are getting paid for sponsored Instagram posts you can click on over to the New York Times…