The Story Of MacroFuel – How One Group Of Bros Is Changing The Meal Replacement World

As someone who makes a living helping people drop fat and build serious muscle I have various tools and tricks I use to help my clients out. One of those happens to be helping them create super smoothies to function as a meal replacement.

It’s an easy way to get plenty of protein, a solid dose of micronutrients, and keep you full. But it’s not like this is a new, earth shattering idea on my part.

Meal replacement products have been a staple in the nutrition and supplementation world forever. They’ve been around in various forms, and countless companies have thrown their hat into the ring, trying to offer consumers a suitable meal replacement product.

Unfortunately, most of these products are downright terrible. The quality is questionable at best, the taste is chalky, and the price makes you wonder why in the world you’re paying more than you would for an actual meal.

Yet the meal replacement market continues to grow.

The sad thing is that most of these products, while obviously terrible from a taste perspective, aren’t even that great when it comes to helping a hard training bro support his recovery. They lack adequate protein and they’re full of cheap fillers.

And that’s the issue with quite a few meal replacement products on the market. The fitness enthusiast isn’t exactly seen as a huge market when companies are working to develop a meal replacement product, which is a damn shame. I’d be willing to bet fitness enthusiasts are the very people who are most willing to try a nutritionally complete supplement that supports their goals.

This issue came to light when a group of 4 bros out of Cornell began running into this problem. Augustine, Max, Alex, and Charles were a group of bros who took their fitness seriously, and the more began seeking out meal replacements to help support their health and recovery, the more disappointed they found themselves.

So, in typical entrepreneurial bro fashion, they set out to fix the problem themselves, thus MacroFuel was born.

MacroFuel is a nutritionally complete meal replacement product that contains 24 vitamins and minerals, 25g of protein, and 56g of carbohydrates. It truly is a meal replacement product that’s fills the needs of the fitness enthusiast, while also containing enough micronutrients to properly support health.

Oh, and where other products are absurdly expensive, MacroFuel comes at a cost of right around $4 a meal. That’s tough to beat in the meal replacement market.

The good bros at MacroFuel were kind enough to send me a sample of the product to try out. To be honest, I didn’t have very high expectations. I’ve spent nearly 10 years in the fitness game, and spent 3 years working at a GNC. I’ve seen my fare share of meal replacement products, and been wholly disappointed by all of them.

But after getting a chance to check it out for myself, I was seriously impressed. The taste was a hell of a lot better than most other meal replacement products I’ve tried, and the nutrition profile was on point. These bros saw a need in the market of meal replacements, and they developed MacroFuel to fill that need. Exactly what entrepreneurs are put on this Earth to do.

I care about my health, and I aim to eat plenty of vegetables every single day. After getting a chance to check out the label, I was seriously impressed by the nutritional profile of the product.

But I’m also a bro who likes to lift, and I make sure that I get plenty of protein day in and day out, and this is where MacroFuel shines. Unlike other meal replacement products, MacroFuel manages to hit you with a solid serving protein and carbs, to help fuel recovery from hard training.

After I had a chance to try the product out I talked with the bros from MacroFuel about this story, and it was evident that what they cared about most was developing a product that lifting bros could turn to when in need of a meal replacement product. I think it’s safe to say that with MacroFuel they’ve done just that.

Creating a top-notch product would have been enough to make me a fan, but they pulled the ultimate bro move and said they wanted to offer a discount to all the readers who are interested in taking their health and fitness to the next level.

So if you’re interested in trying out a badass meal replacement product that will help support health and recovery, then you can head here and enter the discount code BroBible15, which will get you a cool 15% off.

Tanner is a fitness professional and writer based in the metro Atlanta area. His training focus is helping normal people drop absurd amounts of fat, become strong like bull, and get in the best shape of their life.