Cologne company apologizes for running Paul Walker ads after his death


When it comes to all-time oops moves, cologne company Davidoff airing a commercial starring Paul Walker during a soccer game on Sunday might be near the top of the list. Needless to say many of the fans watching the broadcast of the Chelsea vs. Southampton were not thrilled and voiced their complaints.

Related: The many heartfelt celebrity reactions to the shocking death of Paul Walker

Walker had been a spokesperson for Davidoff for some time, so the fact that they didn’t pull all of their ads featuring him immediately is a bit of a head-scratcher.

They did end up apologizing at least…

“We send our deepest and most sincere condolences to Paul’s family, friends and fans around the world,” noted CEO Michele Scannavini in the statement. “We are working quickly to suspend all of our ads featuring Paul out of respect to his family and friends. We apologize for any upset that may have been caused by those that were aired subsequent to his death.”

At least one news outlet reported that this was the commercial that aired…

Paul Walker’s Davidoff Cool Water Ad Airs During UK Soccer Game, Fragrance Company Apologizes [E!]