Burger King’s ‘Women Belong In The Kitchen’ Tweet On International Women’s Day Backfires Horribly

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Burger King UK felt the wrath of social media on Monday morning.

The fast-food chain kicked off International Women’s Day by tweeting out “women belong in the kitchen” in a marketing ploy gone wrong.

BK explained they were attempting to shed light on the fact that “only 20% of chefs are women” and went on to announced several scholarship funds designed to “help female Burger King employees pursue their culinary dreams”.

We’re on a mission to change the gender ratio in the restaurant industry by empowering female employees with the opportunity to pursue a culinary career.”

The Burger King UK Twitter account went on to defend their tweet because they felt it drew attention to a “huge lack of female representation in our industry.”

People thought BK’s publicity stunt did not help women’s causes and blasted them for it.