Burger King’s ‘Women Belong In The Kitchen’ Tweet On International Women’s Day Backfires Horribly

Burger King UK felt the wrath of social media on Monday morning.

The fast-food chain kicked off International Women’s Day by tweeting out “women belong in the kitchen” in a marketing ploy gone wrong.

https://twitter.com/BurgerKingUK/status/1368849338596745223

BK explained they were attempting to shed light on the fact that “only 20% of chefs are women” and went on to announced several scholarship funds designed to “help female Burger King employees pursue their culinary dreams”.

We’re on a mission to change the gender ratio in the restaurant industry by empowering female employees with the opportunity to pursue a culinary career.”

https://twitter.com/BurgerKingUK/status/1368849339607638017
https://twitter.com/BurgerKingUK/status/1368877839072821253

The Burger King UK Twitter account went on to defend their tweet because they felt it drew attention to a “huge lack of female representation in our industry.”

https://twitter.com/BurgerKingUK/status/1368876219756916738?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1368876219756916738%7Ctwgr%5E%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.mirror.co.uk%2Fnews%2Fweird-news%2Fburger-king-causes-stir-international-23627671

People thought BK’s publicity stunt did not help women’s causes and blasted them for it.

https://twitter.com/kevin__k9/status/1368931746272706562

https://twitter.com/Froskurinn/status/1368932637264523267