Sure, you can taste the rainbow. But how about drinking it?
C4 Energy announced a new Skittles flavored energy drink. The new flavor comes just a couple months after the successful launch of a Starburst energy drink in October 2021.
This marks C4’s second collaboration with Mars Wrigley. The drink matches Skittles iconic fruity flavor – which, infamously, tastes the same regardless of the color.
“We continue our highly successful collaboration with Mars Wrigley and the iconic Skittles brand to bring our joint fan base a brand-new candy-inspired flavor sure to energize their taste buds and add a whole lot of fruity flavor to their start of year,” said Rajaa Grar, Chief Digital and Marketing Officer at Nutrabolt in a press release. “With each sip designed to taste like a handful of Skittles candy, fans will be able to ignite their fire as they seek to unlock their full performance, all with zero-sugar, zero-artificial color drink for uncompromised taste.”
You can now buy C4 Energy x SKITTLES via the C4 Energy website, along with select retailers.
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