We Finally Know How Guy Fieri Got His Iconic Bleach Locks And The Backstory Is Pretty Hilarious

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I’ve spent a lot of time on the internet in my day, and over the course of my online travels, I’ve stumbled upon plenty of things that you can’t unsee that have rocked me to my core.

However, there’s one particular photo that’s seared into my mind more than any other: Guy Fieri with normal hair.

I was under the impression that the celebrity chef came out of the womb rocking a goatee and some gorgeous bleached locks, and while that picture might be Photoshopped, it turns out Fieri hasn’t always been rocking his signature ‘do.

What a legend.

At some point in life, Fieri made the choice to become the personification of an Ed Hardy store but it turns out the decision wasn’t entirely his based on a recent story that appeared in People

Fieri’s wife Lori says Guy hasn’t always been the flamboyant chef we know and love today and that he was a fairly clean-cut dude when they first met at a restaurant in California all the way back in 1992 (there was apparently a time when he used to wear a suit to work instead of a flame-covered bowling shirt).

As for his hair? Guy says he wasn’t even the person responsible for his now-signature look and that all credit goes to the hairdresser who was given free rein over his locks:

“I was just kind of having one of those moods one day, and said, ‘Just do whatever you want.’ She goes, ‘Whatever I want?’ ‘Whatever you want.’ I get done and I’m like, ‘You gonna wash that out, that shampoo?’ She goes, ‘No, that’s your hair color.’ I’m like, ‘My what!’ It was Friday night at like six o’clock. I had to be at the restaurant. I’m like, ‘No.’ She’s like, ‘Yeah.’ So I put a ball cap on and walked to the restaurant.”

Guy says he’s experimented with different shades but eventually settled on the bleached hairdo, and while Lori says part of her wishes he’d switch things up, it appears she’s come to terms with the reality that it’s here to stay.

I couldn’t be happier that it is.

Connor O'Toole avatar
Connor Toole is the Deputy Editor at BroBible. He is a New England native who went to Boston College and currently resides in Brooklyn, NY. Frequently described as "freakishly tall," he once used his 6'10" frame to sneak in the NBA Draft and convince people he was a member of the Utah Jazz.