How To Properly Lather To Get The Best Shave – GROOMING GURU, Ep. 3

Presented by the Heated Razor by GilletteLabs

Everyone has their own shaving ritual, am I right?

You shake up the can of shaving cream and squirt some gel into your palm, then rub your hands together to create a nice thick and cushy foam before applying it directly to your face.

Lathering up is an important part of every shave. It’s the appetizer, the amuse bouche, the warmup that stabilizes any shaky hands.

Lathering up is that final moment just before you embark on your shaving journey – a necessary component that gives your razor an extra-smooth glide across the cheek and jawline.

A good lather protects those most sensitive areas — I’m looking at you, upper lip.

It’s the perfect table setter for the heat … the Heated Razor by GilletteLabs, that is.


Imagine, it’s post shower, you’re in the bathroom, wiping off the mirror covered in moisture and condensation with the side of your fist. It’s hot. It’s steamy. It’s time to apply that lather and get on with this shave. It’s time for the Heated Razor by GilletteLabs and the fresh feeling of a hot towel shave.

With every stroke, the heated razor’s warming bar moves smoothly across you face, elevating every shaving experience, combining with your foam or gel of choice to pick up every unwanted hair with ease and comfort.

And with its intelligent Heat Safety Control System, the heated razor is compatible with all your normal pre and post shave products.


We might even recommend some GilletteFusion ProGlide Sensitive 2:1 Shave Gel to deliver an amazing experience. It will give your skin incredible comfort during the shave, with a refreshing, cool feeling afterward to compliment the heat from the razor.

So remember, there’s no wrong way lather up, so long as you DO lather up. And doesn’t every lather, every cheek, every neck, and every upper lip deserve to best and freshest shave?

With the Heated Razor by GilletteLabs, the next generation of shaving begins now.


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Brandon Wenerd avatar
BroBible's publisher and a founding partner, circa 2009. Brandon is based in Los Angeles, where he oversees BroBible's partnership team and other business development activities. He still loves to write and create content, including subjects related to internet culture, food, live music, Phish, the Grateful Dead, Philly sports, and adventures of all kinds. Email: