Jaleel White AKA Steve Urkel From Family Matters Is Selling ‘Purple Urkle’ Weed And The Internet Had Jokes

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Steve Urkel is getting into the weed business.

Actor Jaleel White, who made a name for himself acting as the nerdy teen on the sitcom “Family Matters’, is teaming up with 710 labs to start a new cannabis brand called “Purple Urkle.”

Via 710 Labs

Via Forbes

The thing that always stood out to me was there no clear brand leader for fire purple weed,” says Jaleel White. “It made no sense to me, that no company of significance had claimed this lane, so why not me?”

How did this celebrity collaboration come about? Through friendship. 710 Labs founder Brad Melshenker met White on a flight, and the duo connected over their passion for cannabis. “710 has never been a brand that pursued celebrity deals or endorsements as our agenda has always been quality above all else,” Melshenker says. “We tend to let the product speak for itself. But over the years Jaleel and I became friends and organically our conversations developed into a project. He was on a journey to find the real Purple Urkel from back in the early 2000’s. Not only that, he wanted to find the most flavorful purple cultivars and had been collecting seeds with his friend Sean over the years just for this purpose.”

White’s new “Purple Urkle” brand is already gaining steam on the Internet after it went instantly viral on Twitter.