The Conjuring universe has added its fifth and possibly its most petrifying installment yet in The Nun. Released nationwide on September 7, the Corin Hardy-directed film has already raised hairs on the arms of everyone who watched the official trailer in June.
The film is receiving some backlash for a jump scare viral marketing technique that is horrifying the shit out of people who just want to watch kitten videos on YouTube. The six-second pre-roll ad gave me a little jolt and I knew it was coming. Check it out below.
The reaction on Twitter was particularly strong:
YouTube has historically been very lax on who and what adverts it allows, but this one may be a violation of YouTube’s own policies.
YouTube does have advertising policies in place addressing shocking content. The policies state that “promotions containing violent language, gruesome or disgusting imagery, or graphic images or accounts of physical trauma,” and “promotions that are likely to shock or scare” are prohibited. The catch, however, is these policies typically refer to real footage. Clips of crime scene photos or “promotions that suggest you may be in danger, be infected with a disease, or be the victim of a conspiracy” are what YouTube generally considers prohibited advertising content.
A little scare and cheap advertising technique isn’t going to stop me from seeing this James Wan-written film. I want to leave the theater with poop running down my leg.
The film’s synopsis reads:
“When a young nun at a cloistered abbey in Romania takes her own life, a priest with a haunted past and a novitiate on the threshold of her final vows are sent by the Vatican to investigate. Together they uncover the order’s unholy secret.
“Risking not only their lives but their faith and their very souls, they confront a malevolent force in the form of the same demonic nun that first terrorized audiences in The Conjuring 2, as the abbey becomes a horrific battleground between the living and the damned.”
September 7th. Bring your nun friend.