Jayne Kamin-Oncea-Imagn Images
Jun 19, 2025; Los Angeles, California, USA; Singer and rapper Lizzo attends Los Angeles Dodgers shortstop Mookie Betts (50) celebrity softball game prior to the game against the San Diego Padres at Dodger Stadium.
At one point in the late 2010s, Lizzo was one of the most popular musicians on the planet, regardless of genre. Hit singles such as “Juice” and “Truth Hurts” launched her to the top of the charts and led to multiple Grammy Awards.
Fast forward nearly a decade, and things have changed drastically, and not for the better. Earlier this month, the 38-year-old released her fifth studio album, Bitch, and the reception has been less than stellar.
In fact, through the first two weeks, the album has sold a startlingly low number of copies, leading many in the music industry to wonder if Lizzo burned far too many bridges in the last decade or whether her moment has simply passed.
Lizzo’s New Album Sold Barely Over 3,000 Copies In Its First Two Weeks
According to Luminate, the new album sold just 2,649 copies in the week it debuted, and that number dropped to 650 in week two.
“I think the biggest reason is that she never had a core fanbase,” a music executive told Rolling Stone when asked about the flop. “She was a very song-driven, radio-hits-driven artist who lacked a core fanbase, and that’s what you need today for career longevity.”
While that may be the case, what’s also undeniably true is that Lizzo did herself no favors, firing shots at anyone and everyone in recent years and alienating whatever core fanbase she may have had at the time.
“A big part of her brand was being the underdog and being very self-confident, I am who I am, I support everyone, body positivity,” one label executive said of the superstar. “And when you’re called to task for the mistreatment of exactly what you held out as being your, quote-unquote, brand, then fans don’t wanna see you win anymore, and they desert you.”
Perhaps the album flopping is just a minor setback to set up for a major comeback. But one thing is clear: the Era of Lizzo, at least for the time being, appears to be over.