Heading into the premiere of Loki, I had a feeling it had the potential to be the biggest hit of the Marvel Cinematic Universe series to hit Disney+ so far.
Of all the characters to feature in their own show — Wanda, Vision, Sam Wilson, and Bucky Barnes — Loki is not only the most popular, but he’s also the longest-tenured, having debuted in the MCU a decade ago in 2011’s Thor. Not to mention, Loki has spent much of the last ten years as a fan favorite, as he’s truly one of the only compelling villains that the franchise has churned out thus far.
As a result of that popularity, the Loki series has debuted with its guns-blazing, as reports indicate its first episode was more viewed than both the WandaVision premiere and The Falcon and the Winter Soldier premiere.
Samba TV reports that Loki’s Wednesday premiere drew 890K U.S. households, which the third-party streaming stat org said is “the largest US premiere-day audience for any of Marvel’s Disney+ shows.”
Loki‘s 890k households bested the first day of The Falcon and the Winter Solider (759k) and WandaVision (655k). Loki‘s viewership also bests the four-day premiere weekend of Cruella on Disney+, but that pic was available to subscribers at $29.99. [via Deadline]
Given the very nature of the series — it appears that each episode of Loki will be more insane than the last — viewership will likely grow as the weeks go by.
We recapped, reviewed, and broke down the premiere episode of Loki, titled “Glorious Purpose”, over on the Post-Credit Podcast, so make sure to check that out. We’ll be covering every new episode of Loki as soon as it drops.