McDonald’s McVegan Burger Was Such A Success That It Is Now A Permanent Menu Item In 2 Countries
In October, we brought you the parody-like Onion-esque news that McDonald’s was offering a vegan burger. The meatless burger which is of course named the “McVegan,” was originally only offered at one McDonald’s location in Tampere, Finland. The McVegan was such a success in this one restaurant that McDonald’s is rolling out the McVegan to all of Finland and is expanding it to another country.
After a trial run of seven weeks in Tampere, the McVegan will be a permanent menu item in Finland and Sweden. “The test in Finland blew all the expectations out of the water,” said Staffan Ekstam, Head of Food Strategy at McDonald’s in Sweden.
The McVegan is a soy patty with toppings of lettuce, tomato, pickles, ketchup, and something called vegan McFeast sauce. The meatless burger will sell for 49 Swedish krona, or about $5.80. But don’t abruptly stop eating your slam down your kombucha and Brussels Sprouts with polenta and jump in your Tesla to zoom to McDonald’s, because there is no timeline for the McVegan burger to be in the U.S. anytime soon. Whether the 100% vegetable-based hamburger will be expanded to other countries is not known yet and McDonald’s officials said it would be a “country by country decision.”