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Elon Musk currently needs all the help he can get when it comes to generating revenue on the platform that is now known as “X,” but it doesn’t seem like YouTube sensation MrBeast is going to be coming to the billionaire’s rescue despite his best efforts.
There’s currently no one who comes close to dominating YouTube like MrBeast (the Content Creator whose real name is Jimmy Donaldson), a man who rakes in more than $50 million on the platform each year thanks to the over-the-top videos that routinely amass hundreds of millions of views.
It’s safe to say MrBeast has been able to take full advantage of the monetization program on YouTube by harnessing the power of its almighty algorithm, and while the internet destination formerly known as Twitter has attempted to go toe-to-toe with the website by dangling cash in front of people who subscribe to “X Premium,” those efforts have apparently left a bit to be desired.
Over the weekend, MrBeast hopped on X to let his followers know he’d uploaded his latest video to YouTube (one chronicling a seven-day period of solitary confinement in a padded room).
That post garnered a response from a user who told him to start posting his videos on X as well—a request that was co-signed by the man who spent $44 billion to purchase it in 2022.
While Musk did get a response from MrBeast, it probably wasn’t the one he was hoping for, as the YouTuber noted the revenue sharing that X currently offers “wouldn’t fund a fraction” of the expensive videos he pumps out on a regular basis.
My videos cost millions to make and even if they got a billion views on X it wouldn’t fund a fraction of it :/
I’m down though to test stuff once monetization is really cranking!
— MrBeast (@MrBeast) December 30, 2023
That’s not the only bad news Musk has received in the past few days, as Fidelity (which loaned him $300 million to facilitate the acquisition of Twitter) recently determined the value of that particular investment has fallen by 72% since the deal was finalized.