Pabst Blue Ribbon has sent a message with a deadline to thieves who stole one of its trucks carrying 40,000 pounds of beer.
The theft of the truck, loaded with 1,602 cases of beer, or the equivalent of more than 50,000 cans, of Pabst Blue Ribbon beer, is believed to be one of the biggest beer heists ever.
The beer delivery truck vanished en route to San Diego, California. The last sighting of the truckload of beer was at an Anheuser-Busch distribution center in Montclair. Pabst Blue Ribbon is now actively searching for it.
Pabst has a ‘deadly serious’ message for the beer truck thieves
“STOLEN – 40,000lbs of beer,” the beer company wrote on social media.
“To the thief: we don’t fault you for wanting to brag to your friends how much PBR you have, we just wish you obtained it the honorable way.
“Pabst is officially starting the clock now – you have exactly 18 days and 44 minutes to return our truck, no questions asked. Leading up to that time, we will be offering a reward to anyone who can help us solve this mystery.
“P.s. this is real and we are deadly serious.”
Note at the bottom of the photo it reads, “PHOTO NOT OF ACTUAL TRUCK… BECAUSE WE CAN’T FIND THAT ONE.”
Pabst Blue Ribbon did not explain the nature of the reward or the rationale behind the deadline. They did tell police that the truck contained 1,400 cases of Pabst Blue Ribbon and nearly 200 cases of Old Milwaukee Non-Alcoholic Beer.
Pabst later posted an update on Instagram, writing, “Beer is getting warmer, trail is getting colder. Clock’s still ticking.” The photo in the post was captioned, “MISSING TRUCK. It might look like this one… or it might not. It’s the one with 40,000 lbs. of PBR in it.”
Social media had jokes (and a lot of them involved Flock cameras)
Naturally, the social media posts generated no shortage of jokes (and very accurate observations).
“Flock cameras can’t even do their job,” one person correctly wrote.
“And yet they can’t find it even with all the flock cameras around,” read another comment.
“I thought flock cameras were installed for this purpose, but cops just like staking their exes,” another person commented.
“I’d check the Penn State frat houses,” someone else joked.