Pepsi Building Huge ‘Fully-Immersive’ Event At New Miami Concert Venue For Their Super Bowl LIV Party Featuring Harry Styles

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Pepsi has big things planned for this year’s Super Bowl in Miami.

Not only is Pepsi responsible for putting on the Jlo-Shakira halftime show during Super Bowl LIV but they’re also hosting a huge pre-Super Bowl party at the new Miami concert venue, Meridian at Island Gardens that will feature global superstar Harry Styles to celebrate the release the newly-introduced matte black Pepsi Zero Sugar can.

Planet Pepsi Zero Sugar will be built at Meridian at Island Gardens on Watson Island, transforming the 65,000 square foot custom-built destination into a bold, alternate reality blanketed in neon lights, LED walls, mirrors with projection mapping and more. Celebrating Pepsi’s unique and unparalleled history in music and entertainment, Planet Pepsi Zero Sugar brings the exciting new look and feel of the Pepsi Zero Sugar matte black can to life in a way that only Pepsi can. Alongside Harry Style’s ethereal music style, the out-of-this world build out will transport fans to a transcendent audio-visual experience unlike anything else at Super Bowl LIV.

Travis Scott headlined Pepsi’s Super Bowl party in Atlanta last year but the company is promising to go above and beyond for their big pre-game bash in Miami.

“For years, Pepsi has created some of the most memorable Super Bowl LIV celebrations with the biggest and best music artists on the planet,” said Todd Kaplan, VP of Marketing at Pepsi. “This year is no exception, as we couldn’t imagine a better way to do that than having global sensation, Harry Styles, headline our Pepsi Zero Sugar Super Bowl LIV party. We want to give fans in Miami a night they will never forget, so we are building a bold, fully-immersive event on an island that will be unlike any other experience.”

Tickets for the Pepsi Zero Sugar Super Bowl party featuring Harry Styles and Mark Ronson are available on now.