The founder of Playboy magazine, Hugh Hefner, has died at age 91 according to a report from TMZ.
Hugh Hefner — who founded Playboy and turned it into a globally iconic brand — is dead at 91.
Playboy says Hugh died peacefully at home Wednesday, surrounded by loved ones.
Hefner’s health had been in serious decline over the last year and he’s not been seen in public for some time. His passing comes just over a year after his brother, Keith, died battling cancer.
Hefner was an all-time bro and God knows how many times I’ve dreamt of wearing the smoking jacket and hanging out at the Playboy mansion. RIP Hef, you were a true trailblazer.
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