Ladies, if your man wears U.S. Polo Assn. clothing, you may want to check his DMs. A new study found a tell-tale sign of men cheating, and it’s not the lipstick on his shirt collar, it’s the logo on his polo shirt.
New research discovered that men who wear clothing with large luxury logos embroidered on them are more likely to cheat, according to a University of Michigan study published in the Personality and Social Psychology Bulletin.
Researchers found that males who own polo shirts with larger brand emblems have a higher interest in one-night stands and were “rated higher on mating effort, lower on parental investment.” The large logo men are also less interested in having long-term and committed romantic relationships than men with smaller logos. It’s not the size of the logo, it’s the motion in the ocean.
The study, led by evolutionary psychologist Daniel Kruger, Ph.D., examined ostentatious clothing with large luxury logos to see if women were more attracted to flashy-dressed men “because it signals that a man has economic power and the ability to invest in reproduction or their offspring’s future,” according to The Science Times.
According to the study:
“Men owning shirts with larger luxury brand logos were rated higher on mating effort, lower on parental investment, higher on interest in brief sexual affairs, lower on interest in long-term committed romantic relationships, higher in attractiveness to women for brief sexual affairs, lower in attractiveness to women for long-term committed relationships, and higher in developmental environment unpredictability compared with men owning shirts displaying a smaller logo. Participants recognized the strategic use of luxury display properties across social contexts but did not consistently associate product properties with owners’ physiological characteristics.”
Watch your boyfriend if he wears a giant Polo Ralph Lauren horse on his shirt.
“The study focused on the brand Ralph Lauren and its famous polo shirts with the iconic mini horse logo and shirts that contain its larger version of the logo,” the New York Post reported. “The research team asked a group of men to see which type of polo they’d rather wear when attending parties and other social events. The research showed that men prefer the smaller logo-branded shirts for soirées as well as job interviews and formal events.”
“Rather than being a reliable and honest signal of future paternal investment, displays of luxury goods may sometimes represent investment in mate attraction, which is at the expense of future investment in offspring,” Kruger told the Daily Mail.
So it turns out that men who shop at TJ Maxx and Ross are the biggest cheaters.