Have you seen the official Twitter account of Steak-Umms lately? You should. The frozen cheesesteak brand waged a war against Twitter in an effort to get verified. The beef sheet brand bombarded the social media platform with spicy memes until Twitter finally submitted and verified the Steak-umms account. Never underestimate the power of memes or frozen beef sheets.
The transformation of a boring old corporate Twitter account into a fire-memeing beast started in August when Nathan Allebach took hold of the Steak-umms Twitter account. The 26-year-old social media coordinator had one mission — to get verified by any memes necessary. The Philadelphia-based frozen cheesesteak launched their #VerifySteakUmm campaign and assaulted Twitter and their CEO Jack Dorsey.
I am the willy wonka of beef
— Steak-umm (@steak_umm) December 23, 2017
keep trying to shut us out @twitter our movement grows more powerful every day#VerifySteakUmm #Beefseeds pic.twitter.com/tkY5dDYTqn
— Steak-umm (@steak_umm) December 3, 2017
there won't be any "peace on earth" or "happy holidays" or "tidings of joy" until the corrupt bureaucrats at @twitter #VERIFYSTEAKUMM
THE PEOPLE DEMAND IT YOU COWARDS
— Steak-umm (@steak_umm) December 18, 2017
#VerifySteakUmm pic.twitter.com/7am86Nm7wM
— Steak-umm (@steak_umm) December 4, 2017
the photo round earthers don't want you to see pic.twitter.com/2SXDhXhZOt
— Steak-umm (@steak_umm) January 11, 2018
that look I give my coworker when she eats a veggie burger for lunch pic.twitter.com/42M5cIWsx3
— Steak-umm (@steak_umm) January 6, 2018
— Steak-umm (@steak_umm) January 16, 2018
For over four months, the frozen sliced cheesesteak meat brand waged a tireless war to get verified. And then it happened. On January 15th, the verification became a reality.
OPERATION #VERIFYSTEAKUMM WAS A SUCCESS YOU SAVAGES
THE CORRUPT @TWITTER BUREAUCRATS FINALLY BENT TO THE WILL OF THE PEOPLE
STEAK-UMM BLESS THIS DAY pic.twitter.com/kbpFb20w7k
— Steak-umm (@steak_umm) January 15, 2018
#VerifySteakUmm has been by the people, for the people
it was for everyone who got told they were too small
that they would never make it
that there was no hopeit was for the underdogs
the oppressed
the little beefwhen doubts come creeping in, remember…
even giants fall pic.twitter.com/jGVdY8lXlC
— Steak-umm (@steak_umm) January 15, 2018
going up against other verified accounts now like pic.twitter.com/5Q5CnkoCBm
— Steak-umm (@steak_umm) January 15, 2018
Over 13,000 people now follow the Steak-umms account like a beacon of light in the darkest of nights. Even Star Trek‘s Captain Kirk congratulated Steak-umms on getting verified.
@steak_umm I heard the good news about being verified. 👍🏻
— William Shatner (@WilliamShatner) January 15, 2018
So what will happen to the frozen cheesesteak company and it’s famous Twitter now that it is verified?
we did it pic.twitter.com/RzjFGAVofg
— Steak-umm (@steak_umm) January 15, 2018
PAPARAZZI: so what's next for Steak-Umm
ME: we have proof of steak#ummcoin #beefchain pic.twitter.com/v5RegCmGRt— Steak-umm (@steak_umm) January 16, 2018
Steak-umms, keep on memeing on and bringing the beef.
[AdWeek]