Warner Bros.
I’m not going to lie to you fine people: it’s not lookin’ too good these days for the relaunch of the movie industry. Tenet, the Christopher Nolan blockbuster that was supposed to mark the return of the movie industry, as been delayed again, this time from July 31 to August 12. The film was originally scheduled to be released on July 17.
“Warner Bros. is committed to bringing ‘Tenet’ to audiences in theaters, on the big screen, when exhibitors are ready and public health officials say it’s time,” a Warner Bros. spokesperson said in a statement. “In this moment what we need to be is flexible, and we are not treating this as a traditional movie release. We are choosing to open the movie mid-week to allow audiences to discover the film in their own time, and we plan to play longer, over an extended play period far beyond the norm, to develop a very different yet successful release strategy.” [via Variety]
With cases of the virus spiking across the country, it’s becoming time to except that there’s a very real chance we don’t get Tenet this summer. While Warner Bros and Christopher Nolan’s commitment to releasing the film on time has bee admirable, it will reach a point where shotgunning the film into theaters is pure negligence. Granted, we’ve still got about six weeks until this newly scheduled release date, so a lot could change between now and then.
Personally, because my home state of New Jersey is one of the few that’s successfully containing the virus, I’d feel comfortable enough to go to a movie theater on July 31 or August 12. Unfortunately, Warner Bros isn’t making their decisions based on the New Jersey market. At this point, I simply wouldn’t hold my breath for Tenet.
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Eric is a New York City-based writer who still isn’t quite sure how he’s allowed to have this much fun for a living and will tell anyone who listens that Gotham City is canonically in New Jersey. Follow him on Twitter @eric_ital for movie and soccer takes or contact him eric@brobible.com