Tesla Is Charging An Absurd Amount Of Money For Bottles Of Cybertruck-Inspired Beer

Elon Musk standing next to Tesla Cybertruck

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Elon Musk may be one of the richest people on the planet, but he’s never been shy about turning to a side hustle in an attempt to drum up some extra cash.

If you’ve kept tabs on the divisive billionaire, you’re probably aware he was able to raise millions of dollars for The Boring Company by selling flamethrowers and entered the liquor space with a Tesla-branded tequila that retailed for $420 (a.k.a.  The Weed Number).

In 2021, Musk announced he was planning to diversify his portfolio yet again when he stated Tesla had plans to produce a beer inspired by the company’s Cybertruck during the grand opening of the “Gigafactory” it constructed outside of Berlin.

You could argue the mogul needs every cent he can get his hands on in the wake of his fairly disastrous acquisition of Twitter, which Musk recently claimed is worth less than half of what it was valued at when he finalized the $44 billion sale last October.

Now, he’ll have the chance to generate some revenue following the launch of what has been dubbed “GigaBier”—although the price tag may be a major barrier to entry for plenty of people.

That beverage—a pilsner made with an “exclusive strain of Cyberhops” that features “notes of citrus, bergamot, and sweet fruit”—officially went on sale in Europe this week.

The beer is being sold in three-packs that retail for around $97, and while the custom packaging (which boasts a “seamless gloss black sleeve with a glow-in-the-dark Giga watermark”) undoubtedly plays a role in that price, asking people to drop more than $30 a pop on each 330 ml bottle is certainly quite the ask.

With that said, if I’ve learned anything over the years, it’s that you should never underestimate the seemingly undying thirst Musk’s fanboys have for anything and everything he’s affiliated with.

Connor O'Toole avatar
Connor Toole is the Deputy Editor at BroBible. He is a New England native who went to Boston College and currently resides in Brooklyn, NY. Frequently described as "freakishly tall," he once used his 6'10" frame to sneak in the NBA Draft and convince people he was a member of the Utah Jazz.