Everything’s bigger in Texas. And a man from the Lone Star state applied this same logic to potentially double the profits of an already popular Texas Roadhouse location.
TikToker Dakota (@thosecoolneighbors) noticed that every time he drives by a particular Texas Roadhouse in Denton, Texas, business is always booming. It doesn’t matter the time of day: Its parking lot is filled with cars and hungry diners in its seats. Consequently, this prompted Dakota to come up with an idea to accommodate Denton’s Texas Roadhouse-loving population.
And while the strategy he proposed is simple, it’s not exactly a common sight. Dakota explains his reasoning in a video he records while seated inside a truck.
“This goes out to Jerry Morgan, the CEO of Texas Roadhouse. So here in Denton, Texas, there’s a Texas Roadhouse location. I drive by it almost every single day. And it is packed. Any time of the day, every single day. On The Border is next door. But we all know they went bankrupt and that location is abandoned now,” Dakota says.
The Case For A Double Texas Roadhouse
Following this, he shared his plan: Open up another restaurant adjacent to the already booming establishment. “I think that y’all should buy that location and turn it into a second Texas Roadhouse. That’s a great idea, right? Thank you,” he says repeatedly, enamored with his own thinking. “Can you just imagine the very first-ever double Texas Roadhouse? Sitting side by side? That would just—that would make so much money. Come on now. That’s a great idea, right?”
Dakota urges viewers to tag the franchise’s corporate leadership to make his dual-restaurant dream a reality. In the comments section of his clip, others concurred that his proposition was an alluring one. One person quipped, “Yes. A Texas Roadhouse community.”
Another shared an architectural fixture that would certainly be a great conversation piece between the two eatery setup. “Make it a Mega Texas Roadhouse with a mechanical bull in the center,” another opined.
Someone else shared their own ordering experiences at the chain. And judging by their assessment, it seems like placing a restaurant next door to an already successful one may just work. “They’re always so packed! I just order to go because there is always a wait,” they remarked.
But there were some naysayers. “Sounds like a horrible idea from a financial standpoint. Pay double overhead. Makes no sense for the exact same food,” another said.
Expansion Vs. A New Store
Typically, successful restaurants will jump at the opportunity to grab adjacent retail space if it’s available, and they want to seat more customers. Notable examples of this are Porto’s Bakery & Cafe, Our Mom Eugenia, and Katz’s Delicatessen.
The Middle Eastern/Mediterranean food chain Halal Guys began its life in New York City as a humble food truck. Located at 53rd and 6th Avenues, its popularity skyrocketed. When I was an undergrad, my classmates would drive from Newark to Manhattan just for plates of takeout. Across the street, I noticed an identical cart, and, as it turns out, it was owned and operated by the same Halal Guys founders.
Halal Guys would go on to become a successful venture. Both carts, in Manhattan, always had plenty of guests, at all hours of the day, willing to wait to buy their food.
But there is a case to be made against cannibalizing sales from putting restaurant locations in close proximity to each other. Subway was, for a time, the most popular fast-food chain in the world. Yes, even beating out McDonald’s.
However, the chain’s aggressive expansion strategies contributed to its downfall. New owners would set up fresh franchises in the same areas as existing stores. This led to diminished sales, cutting down on per-location profitability.
Since several people seemed to take a liking to Dakota’s idea, surely someone else had the same thought, right? In 2025, one person thought they witnessed the first ever dual Texas Roadhouse. However, it turns out that the pre-existing restaurant was simply getting ready to move its operations to a neighboring property. If you’re looking for a high density of Texas Roadhouses, there are three primary areas in the U.S. to check out. Dallas-Fort Worth and Houston metro areas have plenty of Texas Roadhouses to go around. Around 10 to 12 in the Dallas-Fort Worth area and six to right in the Space City.
Louisville, Kentucky, also has three locations in St. Matthews, Outer Loop, and Shively/Dixie Highway. This makes sense given that the Bluegrass State is where Texas Roadhouse’s headquarters and corporate offices are stationed.
@thosecoolneighbors @Texas Roadhouse 2 Texas Roadhouse restaurants right next to each other. Let’s go!
BroBible has reached out to Texas Roadhouse via email to gauge its interest in a Denton Double Texas Roadhouse. We also reached out to Dakota via TikTok direct message for further comment.