On Thursday, October 1, The Social Network — David Fincher’s drama about the unprecedented rise of Mark Zuckerberg and Facebook — celebrated its 10-year anniversary.
“Celebrated” is perhaps too kind of a word for an entity as nefarious as Facebook, but when it comes to the movie about Facebook, Fincher’s masterpiece ranks among the best films to be released during this century so far.
In the ten years since The Social Network, movie fans like myself have clamored for and implored David Fincher to return to the story for a sequel that charts the next decade at one of the world’s shadiest companies. Where the original The Social Network was a pseudo-inspiring tale of American entrepreneurialism, the sequel would likely be more of a horror story, as Mark Zuckerberg’s former college-on-the-internet has since turned into a legitimate weapon used to dismantle democracy from the inside out.
But before The Social Network was heralded as a masterpiece and Facebook was deemed to be more of a disease than a cure, there was the truly incredible trailer for the film, which I still regard as one of the most beautiful movie trailers I’ve ever seen.
Set to a rendition of Radiohead’s “Creep” by Scala and Kolacny Brothers, a little-known Belgian women’s choir, the trailer for The Social Networks both encapsulates humanity’s poisonous addiction to social media and Zuckerberg’s infamous rise to supervillain billionaire status.
As it turns out, the choice of the almost elegantly unsettling “Creep” would prove to be predictory, as Facebook as since become synonymous with that very type of behavior, whether it be through data mining or the dissemination of misinformation.
As a result of Facebook’s decade of misdeeds, The Social Network now feels more like a warning than it does a retrospective. All of the moments in time where Facebook could’ve collapsed into oblivion now feel like missed opportunities. But at the time, before Facebook truly became Facebook, The Social Network was nothing more than a beautiful piece of art.
If only it stayed that way.
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