Tinder
Dang it, Netflix, look at what you started!
Remember back when Netflix went from mailing DVDs out in red envelopes to actually creating their own shows – and winning awards for them?
That one change has spawned the creation and release of dozens upon dozens of original TV shows and movies from companies like Amazon, YouTube, Yahoo!, Hulu, DC Comics, Marvel, WWE, MLB, NFL, Facebook, Apple, and on and on and on.
And now we can add dating app Tinder to that list. That’s right. TINDER. Yes, that Tinder… is making TV shows now. And releasing them for public consumption.
It’s called Swipe Night and yes, there is a trailer.
Tinder calls Swipe Night a “first-of-its-kind, interactive experience will give Gen-Z plenty of ways to break the ice.”
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According to Tinder…
The Swipe Night story is a first-person, apocalyptic adventure where at key turning points, Tinder members decide what happens to them next. And their choices dictate more than just the story; they also impact who they match with and what they will chat about once the epic journey ends. Now that half of Tinder members are Gen Z (18-25), we’ve built an entire experience that speaks their language. We can’t think of a better way to break the ice than over emojis and the apocalypse.
So it’s basically it’s like Bandersnatch only with hooking up.
Every Sunday in October, a new part of the Swipe Night adventure will take place live, right inside Tinder. From 6 p.m. – midnight, any active Tinder member in the U.S. will have the chance to experience the apocalypse together.
The show stars Angela Wong Carbone (Chinatown Horror Story), Jordan Christian Hearn (Inherent Vice), and Shea Gabor and begins airing on Sunday, October 6th at 6:00 p.m. local time in the U.S.
“Seven years ago, Tinder revolutionized the way we meet with the invention of its Swipe feature. Now, with Swipe Night, we’re proud to be pushing the envelope again, by letting people connect in ways they can’t anywhere else. The level of innovation, interactivity and immersiveness in the Swipe Night adventure is unprecedented in the dating space, and we’re excited to continue experimenting with new ways to connect on the Tinder app,” said CEO Elie Seidman.
Uunprecedented indeed.