Via iStockphoto / @leland.jw TikTok
A Walmart shopper has gone viral after sharing extra-protein Goldfish Crackers that were recently released.
High-protein foods have exploded in popularity in the past few years. But are protein-intensive Goldfish Crackers, as found by a Walmart shopper, a step too far?
User Leland Workman (@leland.jw) shared the unlikely protein source in a viral TikTok.
Standing in a Walmart, he said, “You gotta be f—— kidding me. You can’t be serious. Protein f—— Goldfish.” As he spoke, he flashed a pack of cheddar-flavored protein Goldfish Crackers.
He then panned the camera to the Walmart shelves, which showed packs of pizza-flavored protein Goldfish Crackers. “No f—— way,” he said. “Pizza protein Goldfish, bro.
After a brief interlude of a woman showing sandwich cookies to the camera, Workman continued his rant. “You have to be at your lowest f—— point to eat protein Goldfish, pizza-flavored. It seriously cannot get worse than that.”
But the drama didn’t end there—on his way out, Workman also encountered protein Cheerios. “What is happening?” he despaired.
According to Parade, the recently-released Goldfish Crackers contain 6 grams of protein per serving. This is double the amount in its regular crackers.
BroBible reached out to Campbell Soup (Goldfish Crackers’ parent company) via email and the TikToker via Instagram direct message.
People Are Protein-Fatigued
Some commenters were equally as shocked.
” America’s lost the plot,” one wrote.
“All this protein slop is so bad i don’t understand it just eat chicken,” a second said.
“90% of these ‘protein’ version of products will literally only have like 1g more of protein than the regular version per serving,” a third pointed out.
“It’s just a buzz word to make people think it’s healthy when it’s not,” a fourth claimed.
Others were more receptive, with a fifth adding, “Helps to have so many options tho on days where I can’t hit my goal at least.”
Is There A Protein Epidemic?
As reported by the BBC in 2025, food firms are pulling out all the stops to meet the unprecedented demand in protein products. But in an interview with the outlet, nutritionist Federica Amati was skeptical about this trend. She expressed concern that “people are being hoodwinked into thinking ‘high protein’ on a label necessarily means that it is healthy. ”
“Honestly, it’s another health halo,” she said.
She went on to add that while consuming too much protein is relatively harmless for most people, “consuming more protein than your body can use during midlife is linked to an increased risk of multiple diseases, including cancer.” However, she noted that plant-based protein consumption isn’t associated with an increased cancer risk.
“The price of fresh whole foods is going up so shoppers are best off buying more whole foods, and the standard already high-whey natural Greek yogurt without the markup,” she added. “And remember, most of us can get plenty of the protein we need if we’re eating enough whole foods.”
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