What Are ‘Kool-Aid Pineapples’? Viral Trend Explained

kool aid

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A recent viral trend known as “Kool-Aid Pineapples” has exploded on social media. Viral videos shows jarred pineapples being soaked in Kool-Aid powder to create a sugary snack.

In order to make Kool-Aid Pineapples, pineapple slices/spears are soaked in Kool-Aid drink mix, absorbing the flavor until the fruit becomes an almost neon-like color, thus making it an eye-catching bite. The result is an intensely sweet and sugary concoction.

What are “Kool-Aid Pineapples”? Explaining the sugary viral snack that’s been blowing up on social media

The Kool-Aid pineapple trend seems to be a derivative of “Koolickles,” which is a Southern snack made from soaking pickles in jars of Kool-Aid. At some point in recent months, pickles were replaced by pineapples.

The trend appears to have begun with an Instagram user named Silly Willie, who sells his “Pineapple Dreamz” Kool-Aid pineapples out of the trunk of his car in Pompano Beach, Florida.

The earliest instance of Silly Willy promoting his “Pineapple Dreamz” on Instagram dates back to April 20. One video of a customer trying them posted in late April has racked up nearly 3 million views.

The trend truly took off after a video of a kid trying a Kool-Aid pineapple and declaring “Dat bih gah” — meaning “that b—h gas” — went viral on social media, spurring a wave of memes and reaction videos across TikTok, Instagram, and X/Twitter.

The issue with the Kool-Aid Pineapples, however, are their apparently exorbitant sugar content, with some people claiming a single jar has the sugar equivalent of roughly 25 Krispy Kreme donuts, which is roughly 320 to 350 grams of total sugar — although that estimation has not been officially verified.

Eric Italiano BroBIble avatar
Eric Italiano is a NYC-based writer who spearheads BroBible's Pop Culture and Entertainment content. He covers topics such as Movies, TV, and Video Games, while interviewing actors, directors, and writers.
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