If you’re walking around the streets of New York, L.A., or San Francisco, keep your eyes peeled for 1950s-style, McCarthy-era propaganda posters asking you to be “Aug Aware.” These aren’t advising preparation for the inevitable cyborg apocalypse (which you should already be on high alert for anyway), but rather a clever marketing stunt for Deus Ex: Mankind Divided. The sequel to Deus Ex: Human Revolution will feature now-mechanically augmented protagonist Adam Jensen chasing down augmented terrorists wreaking havoc on humans. Hence the poster campaign’s message to “Keep Our Streets Human.”
Here are some pics of the stunt:
Some more pics via All Games Beta:
Apparently the QR codes on the posters unlock these images, which call redirect to AugAware.org:
Deus Ex: Mankind Divided is slated for release in 2016. This game is going to be sick.