Jimmy Kimmel Got People At SXSW To Profess Their Love For Fake Bands

All of our nation’s finest minds have descended upon Austin for SXSW, intent on discovering the next big thing in their chosen industry. And, as it always has, the drive to be on the hot new band’s bandwagon before everyone else, burns intensely.

Jimmy Kimmel capitalized on that to make a bunch of people look like complete idiots by quizzing them on entirely nonexistent groups.

Man. Honesty is a forgotten virtue.

To be fair, DJ Cialis goes hard.

[H/T: Jimmy Kimmel Live]