Star Wars: The Force Awakens is on pace to make over a billion dollars in North America alone, a feat that has never been accomplished before in movie history. Hell, I saw it at 11:30PM on Friday night in Manhattan’s biggest IMAX theater and it was packed. Clearly it will continue to draw crowds for the next few weeks. But is it really the biggest box office flick of all time?
A phrase for your consideration: Adjusted box office inflation. In the video above, we outline how a few things to keep in mind when counting the box office beans that Star Wars has generated for Disney.